How The Itch Board Empowers Kiwi Innovators
Starting a business is risky. We help reduce that risk by providing validated problems to solve.
Empowering Kiwi Innovators
New Zealand is a nation of DIYers and innovators. From the jet boat to the electric fence, we are good at figuring things out. But in the modern startup landscape, "figuring it out" isn't enough. You need to solve the right problem.
The #1 Cause of Startup Failure
CB Insights reports that the number one reason startups fail is "No Market Need." In other words, they built a solution for a problem that didn't exist (or wasn't painful enough).
Founders often fall in love with their solution before they fully understand the problem. They spend months building, only to launch to chirping crickets.
Flipping the Script
The Itch Board flips this script. Instead of starting with a solution, we encourage innovators to start with the problem.
By browsing The Itch Board, entrepreneurs can see:
- What people are struggling with.
- How many people are struggling.
- The specific nuances of the pain point.
Validation Built-In
Imagine pitching to an investor: "I'm building X, and here is a link to a thread where 500 potential customers are actively asking for this exact solution."
That is the power of The Itch Board. We provide the market validation before you even write a line of code. We are fueling the next generation of Kiwi startups by ensuring they are built on solid ground.