The Problem with Problems: Why We Need a Centralized Itch Board
Frustrations are everywhere, but they are scattered. Here is why we need to bring them all together.
The Problem with Problems
We all encounter them. The pothole that’s been growing for six months. The government website that loops you in circles. The product packaging that requires industrial shears to open.
These are "itches"—daily frustrations that annoy us, slow us down, and lower our quality of life.
The Scattered Symphony of Complaints
Currently, when we face these issues, our reactions are scattered:
- We vent to our partners (who can't fix it).
- We post on social media (where it gets buried in minutes).
- We submit a feedback form (into a black box, never to be seen again).
The result? The signal is lost in the noise. Innovators and problem-solvers who could fix these issues never see the aggregate demand.
Centralizing the Signal
The Itch Board changes this dynamic. By centralizing these frustrations, we turn scattered noise into a clear signal.
When 50 people log the same issue about public transport in Auckland, it transforms from "just moaning" to valuable data. It becomes a verified market need.
A Repository for Innovation
We aren't just building a complaint box; we are building a library of opportunities. Every itch logged is a potential startup, a policy change, or a community initiative waiting to happen.
Join us in centralizing the struggle, so we can decentralize the solutions.