Our Mission
Transforming everyday frustrations into opportunities for innovation. Connecting problems with solvers to build a better New Zealand.
What is The Itch Board?
The Itch Board is a platform dedicated to surfacing the day-to-day frustrations ("itches") that Kiwis face. We believe that every complaint is a hidden opportunity for innovation. By aggregating these problems in one place, we empower entrepreneurs, developers, and creative thinkers to find meaningful problems to solve.
Too often, brilliant ideas fail because they solve problems that don't exist. Meanwhile, real frustrations go unaddressed because problem-solvers don't know they exist. We're bridging that gap by creating a transparent marketplace of validated pain points.
Why This Matters
Real Problems, Real Impact
Every problem logged here represents a real person's frustration. These aren't hypothetical scenarios—they're lived experiences that affect people's daily lives. By solving them, you create genuine value and meaningful change.
Validated Market Research
Starting a business or project? Don't guess what people need. Browse real problems from your target audience, understand their pain points, and build solutions with built-in demand. It's market research that costs you nothing.
Community-Driven Innovation
Innovation shouldn't happen in a vacuum. When the community identifies problems and builders create solutions, we get products and services that actually fit people's needs—not what someone in a boardroom thinks they need.
Building Better Together
Small improvements compound. Each solved problem makes someone's life easier, creates job opportunities, and strengthens our community. Together, we're not just fixing individual issues—we're building a better New Zealand.
How It Works
Spot The Problem
Notice something frustrating in your daily life? A broken process, missing service, or inefficient system? That's an itch worth logging.
Share & Validate
Log it on The Itch Board with details about the problem, who it affects, and why it matters. Others experiencing the same issue can validate it, showing solvers this is worth addressing.
Watch It Get Solved
Entrepreneurs, developers, and innovators browse the board for problems worth solving. They build solutions, launch products, and create the change you want to see.
Who This Is For
For The Public
Your voice drives change
Don't just complain—log it. Every problem you share helps innovators understand what's broken and what needs fixing. Your frustration becomes someone else's business opportunity, and everyone benefits.
Whether it's a broken government service, an inefficient local business process, or a gap in the market—if it bothers you, it probably bothers others too.
For Problem Solvers
Build solutions that matter
Stop building solutions looking for problems. Browse validated pain points from real people and build things that actually matter. Whether you're launching a startup, building a side project, or looking for your next big idea—start here.
Developers, entrepreneurs, designers, researchers, policymakers—if you solve problems for a living, this is your goldmine of opportunities.
Our Vision
We envision a New Zealand where no problem goes unnoticed and no good idea lacks direction. Where entrepreneurs build businesses around real needs, developers create tools people actually want, and communities actively shape the solutions that serve them.
One logged problem at a time, we're creating a culture of constructive problem-solving that makes Aotearoa a better place to live, work, and innovate.